About us

Slide Da oltre 30 anni,
vicini ai pet lover

In 1990, Dario Croci, inspired by his great love for animals, had a brilliant intuition: to combine family know-how, fashion and skills acquired in the pet world in a promising company based in his home garage: welcome Croci Trading Company.

The business takes its first steps with the sale of aquariums and accessories for animals, but growth is fast and constant; in 1994 there is the first transfer to the Gazzada headquarters, where specialization increases and the presence on the market is consolidated.

Over the years, thanks to continuous investment in research and innovation, and attentive listening to the customer, the company conquers a leadership role, sealed by the transfer to the current prestigious headquarters in Castronno (Va) and by important acquisitions: in 2010 Amtra , a Frankfurt company specializing in aquariology, and in 2021 Canifrance, a historic French company in the pet sector.


Today Croci Spa is a point of reference for the pet sector in Italy and Europe, with a widespread distribution in many parts of the world. The core business goes beyond aquariology >>> linking to the Amtra site and dog lovers, offering a wide selection of products also for cats, reptiles, birds and rodents. The rich product portfolio includes over 8,000 references, ranging from accessories, pet food to dog clothing collections.

For over 30 years, Croci’s mission has been to create an emotional exchange with all pet lovers and give them moments of happiness to share with their pet.

Extending the concept of Italian Design to the animal world, creating real fashion collections of clothing and accessories for dogs: this is the brilliant intuition of Dario Croci, born from the desire to combine family experience in the textile sector with the study of market trend.

“It is an idea that I have always believed in, despite the skepticism of my colleagues. Coming from a family of textile traders and the deep knowledge of the canine world – accumulated in thirty years of activity – have certainly helped me to realize a project that seemed impossible.”
Dario Croci

Croci designers carefully follow fashion, to create new collections every year, always in step with the haute couture stylists and with the most important events in the sector. In 2018 Croci made its debut on the catwalks of Milan Fashion Week, presenting the FW18 / 19 collection with a fashion show organized in an exclusive location in Corso Como.

The Croci world knows no borders: in addition to its solid presence in Europe, in 2019 the company surpassed the Great Wall, opening a branch in Zhongshan (Guangdong province) specialized in research and development, production and quality control: a strategic step for expand the business in the Asian market and create modern and technologically advanced products with a unique design.