Our History
CROCI SPA was born in Varese in 1990 from a brilliant idea of the founder Croci and his great love for animals, which led him to open his first shop in 1984.
Thanks to constant investment in research, in 1998 CROCI became the first Italian distributor to obtain ISO 9002 certification, then extending the certification also to design, development, production and trade activities according to ISO 9001.
Certain and aware of the knowledge acquired in the Pet market, in 2000 the company decided to use its know-how to create products with its own brand.
Over time CROCI becomes more solid and bigger. 2010 is the year of the move to the new headquarters in Castronno (VA) and the acquisition of the German company Amtra, a historic company in the aquarium sector, with products for water treatment and nutrition.
At the end of 2018, a new branch was born in China, an important step in the company’s ongoing journey towards business expansion and the aesthetic and technological implementation of its products.